Marketing a home with online video makes so much sense. You get to bring a prospective buyer into the home and walk them through it from your perspective, highlighting your favorite aspects of the property, and you even have the ability to edit the script afterwards. Further, rather than taking just one appointment at a time, hundreds of people can look at the house simultaneously online, and gain much broader exposure than traditional real estate media, like print ads, could ever hope to achieve. According to Property Divas estate agent in NW3 London it is one of the greatest ways how to market your house or flat.
There are no more excuses when it comes to making a video of a home you are trying to sell. HD cameras drop in price all the time – even a Flip Cam would do the job – and little portable tripods are usually under £20, meaning you do not need to spend a fortune to get nice clean shots of your property. Even better, there are some great apps that can help you with the process, even if you do not have any footage to work with.
Most of the editing process in either application is drag and drop, and the best real estate videos feature clean transitions, requiring no special effects to produce. Even a text overlay is simple to create, which you can use to highlight a feature, the listing price, or other important information about the property.
So what makes a real estate video great? Whether you are a professional or an owner looking to market a home, here are some tips and tricks to help you get started.
Keep it Simple
Ideal length of such video is only about a minute long. That does not sound like a long time, but in the world of online video, it is.
Using upbeat music and text overlays rather than spoken word is a stylistic choice, but definitely speeds up the editing process. You do not have to worry about a script or editing out any misspoken or repetitive words, and you do not have to worry about your appearance on camera.
How to Market your Real Estate Video Online
Ideally, your real estate video will reach as many prospective buyers as possible. Publishing it on Youtu is an obvious place to start. Make sure you properly categorize and tag it so that your video shows up under relevant searches for homes for sale. Edit the video title and description as well. Take full advantage of the space allowed in the description to add keyword density, increasing the likelihood it will turn up in SERPs for the right search terms. But you’re not done yet.
If you are a real estate agent or an owner, do you want other people’s property listings to show up once your video stops playing? This is good for the shopper, but not for you, given the housing market is roughly as competitive for sellers as it is for buyers, if not more so post recession. This makes a good case for a more professional video hosting provider that will allow you to embed your videos on your listings website, or provide the website hosting for you as well.
Further, using an online video host like SproutVideo will allow you to use email capture at the end of it, rather than displaying other people’s videos, allowing you to follow up directly with interested viewers. You could even add a link taking them to a page with more detailed information about the specific property:
So, if you are looking to sell a home in the near future, get that camera out and start rolling! We would love to hear how you are using online video in your housing search or sale.