Before we begin, you may want to ask yourself: Why would you want your visitors to spend more time on your website?
If it isn’t obvious to you already, here are a few reasons:
– Assuming that your website is easy to use and provides the necessary information to help users make an informed decision, the more time visitors spend, the higher the chance of a conversion (taking the desired action, whether that’s filling out an enquiry form, making a call and so on).
– The amount of time users spend on your website is a good indication of how useful they find your website content to be. And, the more useful they find your content, the higher the chance of a conversion taking place.
– Time spent also has a direct impact on the returning visitor % levels of a site – Websites which have a high time on set metric also usually has a high returning visitor % level.
There are many improvements you can make to encourage users to spend more time on your website and adding a video is one of the most effective ways you can achieve this.
The world of corporate video production is constantly evolving and no matter what business you are in, there’s bound to be many ideas for videos you can create which will add value to your website visitor’s user experience and encourage them to spend more time on your site.
So, how does a video get your visitors to spend more time on your website?
Since 2008, there have been numerous studies carried out into the impact a video has on a website as well as websites themselves. Whilst less than 20% of visitors read through the entire text content on a page, almost 67% of users will watch a video if there is one.
This means that the chance of your video being seen is significantly higher than all of your text being read. Videos engage users which is why a website page with a video has an increased duration of time in interacting with the user than a page without one.
Making the most of your video
Adding a video to your site is good. Adding one that creates an impact in some way is even better!
It’s important to remember that we don’t recommend adding a video just for the sake of it. The role of a video should be to increase the impact of the content already present on the page and convey messages that text or image cant alone.
So, before you begin, its helpful to have some ideas about the type of video you are going to commission or create yourself. The best way to start is to find the location (web page) where you wish to add the video and then work backwards from there in terms of ideas (you can always get in touch with us if you want our help).
Another important consideration should be the location. The home page doesn’t necessarily have to be the most logical choice for the location of the video.
We hope this helps and if you have any questions, you can email us on firstname.lastname@example.org.