Online video will help you sell your property

Marketing a home with online video makes so much sense. You get to bring a prospective buyer into the home and walk them through it from your perspective, highlighting your favorite aspects of the property, and you even have the ability to edit the script afterwards. Further, rather than taking just one appointment at a time, hundreds of people can look at the house simultaneously online, and gain much broader exposure than traditional real estate media, like print ads, could…

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Using camera phones to record video

We’re often asked by clients if they can send us footage they captured on their camera phone and use it in the video we are producing for them. The answer (unfortunately) is yes and no. If you have recorded video from your phone, you’ll know that no matter how advanced or new your phone is, the video recording quality can’t compare to that from a industry level camera designed to be used for professional purposes. No amount of post-production is…

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Tips on using the video camera on your mobile phone

Vimeo Video School produced a great piece on making the most of your camera phone to produce good quality videos. Here’s a summary of that post as well as some more tips: Keep it short – this one applies to videos in general. No one wants to sit through videos endlessly and the longer the video, the higher the chance of the viewer not watching it in its entirety. For most videos produced for commercial use, between 1-2 minutes of…

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Does creating a product video make sense?

So you have a product that needs to be communicated effectively to your consumers? At present you might have text and maybe some pictures to illustrate the benefits of your product, but this method being successful relies on a number of factors: Firstly, a purely text based approach to selling assumes that your customers are already interested in your product enough to spend time reading about it to find out more. Secondly, it assumes that the customer has enough time…

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Franchise Reboots- Breathing new life into films that have lost their way, or just a cash cow ?

This summer we have and will continue the witness the usual summer of blockbusters. Although the release of successful film sequels in the peak blockbuster season of summertime, is nothing new and unusual. This year we are witnessing a larger amount of not only sequels and prequels, but most significantly our new commercial cinema friend the ‘Franchise Reboot.’ The most notable cinema reboot of recent years was the franchise of ‘Batman’. In Time Out magazines article entitled ‘The Art Of…

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What Is David Cameron’s Vision for British Cinema? (Part One)

At the beginning of 2012 David Cameron made comments concerning the British film industry: “Our role should be to support the sector in becoming even more dynamic and entrepreneurial, helping UK producers to make commercially successful pictures that rival the quality and impact of the best international productions,” -David Cameron quoted in the Daily Telegraph. The critical and commercial success of ‘The Kings Speech’ at the Bafta’s and Oscars seemed to be the catalyst for these statements by the British…

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Roman Polanski’s ‘Carnage’- should it have stayed in the theatre?

This week ‘Carnage’ is released on DVD and Blue Ray in the UK. With an all star cast that includes Jodie Foster, Kate Winslet, Christoph Waltz and John C. Reilly and directed by one of the greatest and most infamous directors in film history Roman Polanski. The film is based on the play ‘God of Carnage’ (originally ‘Le Dieu du Carnage’) by Yasmina Reza. A critically successful play that has had productions in Paris, London’s West End and on Broadway….

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The changing trends in car comparison video advertising

When you think of car comparison websites and their television/online advertising videos. It is hard to not firstly think about compare the market.com. Their risky and infamously humorous advertising campaign launched in 2009, featuring a russian born meerkat by the name Aleksandr Orlov who owned a company with a similar name to compare the market (compare the meerkat). The advert showed Aleksandr Orlov being very vocally upset about people going onto his website when looking for theirs. This became a…

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