Where should I add a video on my website?

This is a very common question we’re asked during the course of a project so we thought we would give you some advice and tips on where you may want to consider uploading a video you have recently had produced. The most common location for a website video is the home page. An interesting study in 2009 by VideoBloom, a video advertising service found that approx. 51% of companies surveyed said that they had a video on their home page…

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How to find out the Return on Investment (ROI) for website videos

When it comes to online video production, its often said that its difficult and/or near impossible to calculate the potential return your video investment can bring. This is true to a certain extent however there areways by which you can determine the potential benefit, in monetary terms that adding a video to your website can bring you. Here, we have compiled a step-by-step instructions on how you can evaluate the cost-effectiveness of adding a video to your website before you…

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What is a Video Sitemap and why you should submit one

Similar to a conventional website sitemap, a Video Sitemap usually contains a list of all videos on a website so Google can index, categorise and effectively display the video content of your website in its Search Engine Results Page (SERP). In addition to containing links to the various locations of video within your website, a Video Sitemap also helps tell Google various other useful information about the video that you can add to the sitemap such as the running time,…

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Carrying out SEO for videos

Ok, now that you have added some videos to your website, what’s next? To maximise the Return on Investment from your video, you want people to see it. The more the better. This short guide will explain some of the basics of carrying out SEO for your videos so Google can index and display it better. Start with submitting a Video Sitemap A Video Sitemap is just like a sitemap containing but instead of containing the list of your website…

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How to use videos to get website traffic

If you are new to the world of online business, you are bound to ask yourself, “How can I get my website appear on top search results on some of the powerful search engines like Google, Yahoo and Bing?” You may also do research to find out the various methods. After several hours of hard work and understanding the strategy for success you can see the traffic flow and visitors coming to your site. However, you need to think what…

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Does creating a product video make sense?

So you have a product that needs to be communicated effectively to your consumers? At present you might have text and maybe some pictures to illustrate the benefits of your product, but this method being successful relies on a number of factors: Firstly, a purely text based approach to selling assumes that your customers are already interested in your product enough to spend time reading about it to find out more. Secondly, it assumes that the customer has enough time…

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Franchise Reboots- Breathing new life into films that have lost their way, or just a cash cow ?

This summer we have and will continue the witness the usual summer of blockbusters. Although the release of successful film sequels in the peak blockbuster season of summertime, is nothing new and unusual. This year we are witnessing a larger amount of not only sequels and prequels, but most significantly our new commercial cinema friend the ‘Franchise Reboot.’ The most notable cinema reboot of recent years was the franchise of ‘Batman’. In Time Out magazines article entitled ‘The Art Of…

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What Is David Cameron’s Vision for British Cinema? (Part One)

At the beginning of 2012 David Cameron made comments concerning the British film industry: “Our role should be to support the sector in becoming even more dynamic and entrepreneurial, helping UK producers to make commercially successful pictures that rival the quality and impact of the best international productions,” -David Cameron quoted in the Daily Telegraph. The critical and commercial success of ‘The Kings Speech’ at the Bafta’s and Oscars seemed to be the catalyst for these statements by the British…

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