How to find out the Return on Investment (ROI) for website videos

When it comes to online video production, its often said that its difficult and/or near impossible to calculate the potential return your video investment can bring. This is true to a certain extent however there areways by which you can determine the potential benefit, in monetary terms that adding a video to your website can bring you. Here, we have compiled a step-by-step instructions on how you can evaluate the cost-effectiveness of adding a video to your website before you…

Read More

What is a Video Sitemap and why you should submit one

Similar to a conventional website sitemap, a Video Sitemap usually contains a list of all videos on a website so Google can index, categorise and effectively display the video content of your website in its Search Engine Results Page (SERP). In addition to containing links to the various locations of video within your website, a Video Sitemap also helps tell Google various other useful information about the video that you can add to the sitemap such as the running time,…

Read More

How to use videos to get website traffic

If you are new to the world of online business, you are bound to ask yourself, “How can I get my website appear on top search results on some of the powerful search engines like Google, Yahoo and Bing?” You may also do research to find out the various methods. After several hours of hard work and understanding the strategy for success you can see the traffic flow and visitors coming to your site. However, you need to think what…

Read More

Franchise Reboots- Breathing new life into films that have lost their way, or just a cash cow ?

This summer we have and will continue the witness the usual summer of blockbusters. Although the release of successful film sequels in the peak blockbuster season of summertime, is nothing new and unusual. This year we are witnessing a larger amount of not only sequels and prequels, but most significantly our new commercial cinema friend the ‘Franchise Reboot.’ The most notable cinema reboot of recent years was the franchise of ‘Batman’. In Time Out magazines article entitled ‘The Art Of…

Read More

What Is David Cameron’s Vision for British Cinema? (Part One)

At the beginning of 2012 David Cameron made comments concerning the British film industry: “Our role should be to support the sector in becoming even more dynamic and entrepreneurial, helping UK producers to make commercially successful pictures that rival the quality and impact of the best international productions,” -David Cameron quoted in the Daily Telegraph. The critical and commercial success of ‘The Kings Speech’ at the Bafta’s and Oscars seemed to be the catalyst for these statements by the British…

Read More

Roman Polanski’s ‘Carnage’- should it have stayed in the theatre?

This week ‘Carnage’ is released on DVD and Blue Ray in the UK. With an all star cast that includes Jodie Foster, Kate Winslet, Christoph Waltz and John C. Reilly and directed by one of the greatest and most infamous directors in film history Roman Polanski. The film is based on the play ‘God of Carnage’ (originally ‘Le Dieu du Carnage’) by Yasmina Reza. A critically successful play that has had productions in Paris, London’s West End and on Broadway….

Read More

The changing trends in car comparison video advertising

When you think of car comparison websites and their television/online advertising videos. It is hard to not firstly think about compare the market.com. Their risky and infamously humorous advertising campaign launched in 2009, featuring a russian born meerkat by the name Aleksandr Orlov who owned a company with a similar name to compare the market (compare the meerkat). The advert showed Aleksandr Orlov being very vocally upset about people going onto his website when looking for theirs. This became a…

Read More

‘The Dictator’- One Step Forward, Two Steps Back For Sacha Baron Cohen

The Dictator Sacha Baron Cohen has dominated our screens and our attention over the last thirteen years. From his early beginnings on the late night british small screen where he attained a cult following from the character of Ali G ( a young suburban white male who is deluded from misinterpreting media, he believes he is a black man living in the ghetto). To the big screen, where he attracted mainstream audiences globally. He is known for constantly re-inventing himself,…

Read More