Ways to grow your creative agency

If you’re a startup agency in the creative field, finding new customers and getting existing customers to buy from you is a crucial business skill that you need to acquire and master. A common challenge that entrepreneurs, especially of the creative ‘types’ face is that whilst they may be extremely skilled in  their own trade, they may not have the necessary expertise to grow the business in areas such as sales, business development, marketing and the like. And, this is…

Read More

How to find out the Return on Investment (ROI) for website videos

When it comes to online video production, its often said that its difficult and/or near impossible to calculate the potential return your video investment can bring. This is true to a certain extent however there areways by which you can determine the potential benefit, in monetary terms that adding a video to your website can bring you. Here, we have compiled a step-by-step instructions on how you can evaluate the cost-effectiveness of adding a video to your website before you…

Read More

Benefits of adding a video to your website

Online Shopping Shopping has become a complete revolution in today’s age. Shopping today has become so easy that you can just sit at your home and order the necessary products. Yes! It is indeed true that you can order any product you would like with the help of internet. Online market has gained a lot of popularity as people find it very convenient to order products right from their home. There is no much of hassle if you want to…

Read More

Where should I add a video on my website?

This is a very common question we’re asked during the course of a project so we thought we would give you some advice and tips on where you may want to consider uploading a video you have recently had produced. The most common location for a website video is the home page. An interesting study in 2009 by VideoBloom, a video advertising service found that approx. 51% of companies surveyed said that they had a video on their home page…

Read More

How video impacts the amount of time users spend on your website

Before we begin, you may want to ask yourself: Why would you want your visitors to spend more time on your website? If it isn’t obvious to you already, here are a few reasons: – Assuming that your website is easy to use and provides the necessary information to help users make an informed decision, the more time visitors spend, the higher the chance of a conversion (taking the desired action, whether that’s filling out an enquiry form, making a…

Read More

Online video will help you sell your property

Marketing a home with online video makes so much sense. You get to bring a prospective buyer into the home and walk them through it from your perspective, highlighting your favorite aspects of the property, and you even have the ability to edit the script afterwards. Further, rather than taking just one appointment at a time, hundreds of people can look at the house simultaneously online, and gain much broader exposure than traditional real estate media, like print ads, could…

Read More

What makes for the perfect background music?

When you think of soundtracks that have really helped make the film the experience it was for you as the viewer, you may think of films such as ‘Star Wars’, ‘Shaft’ ‘American Beauty’ and ‘The Shawshank Redemption’ to name just a few http://www.guardian.co.uk/music/2007/mar/18/features.musicmonthly14. These film soundtracks worked so well, as they were all such a powerful tools within the film in creating its overall texture. The relationship to what was happening on screen and the sound was so pure and…

Read More

What is a Video Sitemap and why you should submit one

Similar to a conventional website sitemap, a Video Sitemap usually contains a list of all videos on a website so Google can index, categorise and effectively display the video content of your website in its Search Engine Results Page (SERP). In addition to containing links to the various locations of video within your website, a Video Sitemap also helps tell Google various other useful information about the video that you can add to the sitemap such as the running time,…

Read More