Does creating a product video make sense?

So you have a product that needs to be communicated effectively to your consumers? At present you might have text and maybe some pictures to illustrate the benefits of your product, but this method being successful relies on a number of factors: Firstly, a purely text based approach to selling assumes that your customers are already interested in your product enough to spend time reading about it to find out more. Secondly, it assumes that the customer has enough time…

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